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'Eye-opening... An essential read for any football fan' – Jamie Carragher

xGenius takes a tour of the world’s most pioneering football clubs, uncovering how elite teams are using xG to win more matches. Any club not adopting this model will be left behind.

The concept of Expected Goals – or xG – has changed how we understand football. Every fan will have heard of xG, many will understand what it is, but few will know exactly how it’s being used by football teams to improve their chances of winning matches.

xGenius explores the interplay between analysis, tactics and decision-making. It seeks to put the sport of football under the microscope with the aim of getting closer to the ultimate truth of what makes players, managers and teams successful. What, ultimately, wins matches.

The book looks at the model which every club should adopt, one which has allowed teams like Liverpool, Arsenal, Brighton and Brentford to punch well above their financial weight. Would you rather sign a striker who’s scored 10 goals from 20.00(xG), or 20 goals from 10.00(xG)? How was xG utilised to sign the most fearsome attacking front three in Premier League history?

xGenius shows how top-level football analysis is being carried out by the very best in the business. The insights explored in this book will change the way you watch football.

xGenius

  • James Tippett

    Renowned football analyst and pioneer of the Expected Goals metric, James Tippett, offers the definitive guide to the ever-growing field of football analysis. Using real-life case studies, the book outlines the new rules for analysing the beautiful game.b
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  • Book Details

    ISBN: 9781399411554 Pub date: 11-Apr-24 Format: 234 x 153mm Extent: 240pp
  • About the Author

    James Tippett worked as a football analyst at Smartodds, a betting consultancy which turns over hundreds of millions of pounds each year. The company, founded and run by Brentford FC owner Matthew Benham, uses pioneering analytical methods to win money through football betting. Benham also uses Smartodds' data to recruit players for Brentford, allowing th to consistently sign undervalued prospects. Whilst working at the company, Tippett gained an insight into the unique and revolutionary methods used to gauge team and player performance. The 20-year old was a mber of the department responsible for collecting match data, based on the Expected Goals method. Having been through the company's training programme, Tippett states that he will never watch a match of football in the same way ever again. @xGPhilosophy

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