In video games creativity isn’t just seen – it’s played – from exploring endless landscapes, to diving into character details, to immersing ourselves in unpredictable narratives. Yet these elements are often the result of procedural generation – the creative use of algorithms to design game content. Procedural generation is the secret behind some of the biggest hits in video game history, from genre-defying titles in the 1980’s, to the most famous blockbusters of today.
Next Level demystifies the collection of algorithms and procedural techniques that are often as mysterious as the things they create. Written by game designer and creative AI researcher Mike Cook, it takes us on a tour of generative systems past and present, exploring how they work, the artistic uses they have in some of our favourite games and how procedural generation didn’t just change how we design games, but how we think about creativity.
Next Level: Making Games That Make Themselves
By Michael Cook
How generative systems are reshaping the way games are made, how we experience them, and what this reveals about creativity itself.
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Imprint: Bloomsbury Sigma l Pub date: May 2026 l Format: 234 x 153mm l Extent: 320 pages l Word Count: 88500About the Author
Michael Cook is an AI researcher, game designer and writer from London, where he is a Senior Lecturer in the Department of Informatics at King’s College London. He is best-known for his research into automated game design – building AI systems that can design games from scratch. His AI systems have won numerous awards.