Faster Than Fear asks a big question about humanity's future: In the face of climate change, will we cope or collapse, collaborate or compete, avoid it or accept the challenge? From one of the world’s leading experts on the psychology of climate change, Faster Than Fear is based on George Marshall’s 25 years’ experience researching public attitudes and behaviors on the subject. His conclusion: the existing assumptions about our future behaviors are superficial and often incorrect.
In his engaging new book, Marshall rejects predictions of collapse and argues that individuals, societies, governments, and economies will adapt to future impacts. It shows how people are already finding ways to come together to fight this existential threat. This much, he says, is hopeful. However, Marshall warns, our psychological, political, and economic capacity for adaptation could also be a fatal weakness, leading us to abandon any ambition to stabilize the climate. He systematically maps how this could unfold, arguing powerfully that this would be a betrayal of the future.
Faster Than Fear is not another book forecasting inevitable climate catastrophe. Rather than offering a prediction, it is a projection based on our current responses and how we can still break these patterns. However, we can only do this if we name them, understand them, and actively resist them. There is still time. This is what makes this book so urgent and necessary.
Faster Than Fear: The Race to Normalize Climate Failure and What to Do About It
By George Marshall
From “one of the most original thinkers on the psychology of our collective climate denial” (Naomi Klein), a groundbreaking look at how we will respond to climate change in the future—and how we can overcome our innate drift towards short-term coping to work together against a common threat.
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Book Details
Imprint: Bloomsbury Publishing brPublication date: 04102018 brFormat: 216 x 135 mm | 176 pagesAbout the Author
George Marshall is one of the world’s leading experts on climate change communications, having advised more than twenty governments, the World Bank, and the United Nations on the design of large-scale public engagement programs. He is the founder of the Oxford-based non-profit Climate Outreach and an adjunct fellow of the Queensland University Department of Psychology. The first person to use the phrase “climate denier” in print (2002), he writes widely on climate change, including pieces in The New Statesman, The Guardian, New Scientist, and The Ecologist and is the author of Don't Even Think About It: Why our Brains are Wired to Ignore Climate Change, named by Esquire as one of the 15 essential books on climate change. He lives in Oxford, England.


















