THE INFECTIOUS MIND is a gripping investigation into one of the strangest frontiers of human behaviour: how physical and psychological symptoms can spread socially – like viruses. From the dancing plagues of medieval Europe to the ‘cat-concerts’ of seventeenth-century convents, from mass laughter in 1960s Africa to the Pokémon episode that reportedly hospitalised thousands, social contagion has shaped collective health and hysteria for centuries. Today, platforms like TikTok and YouTube are driving a new wave – from functional tics to dissociative identities – with symptoms that mimic those of others and spread at startling speed. Drawing on history, neurology, psychology and culture, social scientist Matilda Gosling shows how our brains and bodies absorb the emotional currents around us, and how distress finds new forms of expression in each era. This is a book about why symptoms spread, why some become epidemics, and how we can protect ourselves in an age of mass connectedness.
The Infectious Mind
By Matilda Gosling
THE INFECTIOUS MIND is a gripping investigation into one of the strangest frontiers of human behaviour: how physical and psychological symptoms can spread socially – like viruses.Material available
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Book Details
Editor: Holly Harley / Pub date: January 2027 / Format: 234 x 153mm / Extent: 320 pages / Word Count: 80000 wordsAbout the Author
Matilda Gosling is an author, social scientist and researcher. She is the author of EVIDENCE-BASED PARENTING and TEENAGERS: THE EVIDENCE BASE. Matilda has degrees from the University of Cambridge and the London School of Economics. She has worked for governments, charities, foundations and private-sector organisations internationally, and has overseen field research in more than 60 countries. In 2010, Matilda co-founded an international social research consultancy, The Research Base, which she ran for 12 years before working independently. An experienced speaker, she has delivered talks at the House of Commons, Royal Society of Arts, the University of Kent and for various organisations and institutes.

















